Watch Your Tone of Voice
Picture this: you're browsing social media, forwarding memes to your gang, when you stumble across a brand that stops your thumb in its tracks. The post captivates you with its playful and relatable captions, and maybe they make you LOL - like a real-life out-loud chuckle - or they nail that playful, casual tone that makes it feel like you’re reading a text from a friend rather than a business. You feel an instant connection, right? And the more you deep dive into the brand’s posts and even into their website you feel that voice carry into everything.
That dear reader, is the magic of really well-written copy. More specifically it’s a well-crafted, expertly devised tone of voice.
See, writing great Instagram posts, blogs, or even website content isn’t just about getting the information out, it’s about getting it out in a way that feels genuine. Authentic. Relatable. It's about building trust, expressing a unique personality, and connecting with the audience on a deeper level. And when you maintain a consistent tone across your website, social media, emails, and in every interaction, you create a cohesive brand experience that leaves an impression. You want your customers to enjoy their experience with you from start to finish, and then you want them to come back!
A perfect example of amazing copy tone is one of my all-time favourite food blogs turned recipe book, Bad Manners Food (once known as Thug Kitchen). It’s humorous, it’s blunt, it’s full of the kind of language that would make your nanna blush, and it’s consistently so. No matter if it’s their Instagram, their website, or their recipe book, that irreverent tone carries throughout. Their recipes are also bloody delicious if you dig vegan food.
At OKAY VA & Creative Solutions, we understand the importance of finding your authentic voice. We work closely with you to uncover your brand's personality, values, and goals. Together, we'll help cultivate a tone of voice that reflects who you are and resonates with your target audience. Whether it's playful and witty, relatable and down-to-earth, or informative and supportive, we'll ensure your voice shines through and sets you apart from the crowd. Social media captions to website copy, blog posts, email templates, and more - we've got it nailed.
If you’d like some help with your copywriting, give us a yell at ok.va.creative@gmail.com, or drop us a ‘hello’ over on Instagram.
